About Market Access Support (MAS)

The Market Access Support is a targeted and outcome-oriented programme to enhance export competitiveness of Indian exporters. It provides financial support for a defined set of market-development activities, including participation in international fairs and Buyer Seller Meets (BSM), conducting Reverse Buyer Seller Meets (RBSM). It also supports focused trade delegations, and proof-of-concept demonstrations in priority and emerging markets. The initiative leverages a digital workflow for improving transparency and ensuring evidence-based decision making.

Eligible organisations and valid IEC holders can apply for support under the Market Access Support on Trade Connect ePlatform.