Export Promotion Mission.

The Export Promotion Mission (EPM) is a comprehensive initiative aimed at strengthening India’s export competitiveness, with a particular focus on enhancing MSME participation in global trade. The EPM provides a unified framework of interventions under two integrated sub-schemes:

NIRYAT PROTSAHAN -- enabling trade finance access, including interest subvention, credit enhancement, collateral guarantee, support for Alternative Trade Instruments, credit cards to diversify export credit instruments, risk sharing for Exporters diversifying to New Markets and Buyers. It has five initiatives:

1. Interest subvention for pre- and post-shipment export credit
2. Collateral guarantee support for MSME exporters
3. Support for Alternative Trade Instruments
4. Credit Assistance for e-commerce exporters
5. Support for Emerging Export Opportunities

Niryat Disha -- supporting non-financial enablers such as market access, export branding, export compliances, export logistics, inland transport, and trade intelligence. It has six initiatives:

1. Support for export quality, testing, and technical compliances (TRACE)
2. Assistance for buyer–seller meets, market access initiatives (MAS)
3. Support for Export Warehousing (FLOW)
4. Support for inland logistics (LIFT)
5. Trade facilitation, capacity building, and trade intelligence systems (INSIGHT)
6. Sectoral and country-specific branding and packaging development